The process of forming public opinion is known as socialization.
Socialization refers to the process through which individuals acquire the values, beliefs, and behaviors held by society. It is a lifelong process that starts from childhood and continues throughout our lives.
There are various agents of socialization that play a role in shaping public opinion. These include family, school, peer groups, the media, and religious institutions.
Family is often the first and most influential agent of socialization. From a young age, children learn from their parents and caregivers about what is right or wrong, what is acceptable or unacceptable, and what values and beliefs they should adopt.
Schools also play a significant role in socializing individuals and shaping their opinions. Through formal education, students are exposed to different ideas, perspectives, and information. They learn critical thinking skills and how to analyze and evaluate information, which helps them form their own opinions.
Peer groups, including friends and peers with whom individuals interact, also contribute to the formation of public opinion. People often seek validation and acceptance from their peers, which can influence their beliefs and opinions.
The media, including television, newspapers, and the internet, has a powerful impact on shaping public opinion. Media outlets provide information, news, and entertainment that can influence how individuals perceive events, issues, and public figures. Media bias and selective reporting can also affect how public opinion is formed.
Religious institutions also contribute to shaping public opinion, as they provide moral guidelines and beliefs that individuals often internalize and incorporate into their worldview.
In summary, the process of forming public opinion is known as socialization. It involves various agents such as family, schools, peers, the media, and religious institutions that influence individuals' values, beliefs, and behaviors. It is a lifelong process that begins during childhood and continues throughout our lives.