Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as

Assessment: JAMB UTME - Commerce - 2019 Subject: Commerce

Question 1 Report

Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as
Answer Details
Publicity is the information about a manufacturer or his product that appears in any medium on a non-paid basis. This means that the information is not paid for and is instead shared for free through various channels, such as news articles, social media, and other forms of media. The goal of publicity is to generate positive buzz and awareness about a product or brand, and it is often seen as more credible and trustworthy than paid advertising because it is not influenced by financial incentives. Publicity can be a valuable tool for companies looking to build their reputation and reach new audiences.

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