The deliberate and sustained efforts to maintain a good iamgr of a company is known as?

The deliberate and sustained efforts to maintain a good image of a company is known as public relations. Public relations involve managing communication between an organization and its stakeholders, including customers, employees, investors, and the general public. The goal of public relations is to create and maintain a positive image of the company and its products or services, build trust and credibility with stakeholders, and protect the company's reputation in the event of a crisis or negative publicity. This is done through various activities such as media relations, community outreach, events, and social media.