The deliberate and sustained efforts to maintain a good iamgr of a company is known as?

The deliberate and sustained efforts to maintain a good image of a company is known as public relations. Public relations refer to the strategic communication efforts made by an organization to establish and maintain a positive relationship with the public, including customers, employees, investors, and other stakeholders. The main objective of public relations is to build a strong reputation for the company and to promote a favorable image of the organization. This is achieved through various activities, such as media relations, events, sponsorships, and other communication efforts that are designed to enhance the organization's visibility and credibility in the eyes of the public.