The deliberate and sustained efforts to maintain a good iamgr of a company is known as?

The deliberate and sustained efforts to maintain a good image of a company is known as public relations. Public relations involve managing the communication between a company and its stakeholders, including customers, investors, employees, and the public. The goal is to maintain a positive image of the company and promote its reputation through various channels, such as media relations, community outreach, and events. Public relations also involve crisis management, which is the process of handling negative publicity or issues that can harm a company's reputation. By using various communication strategies, public relations help companies build and maintain strong relationships with their stakeholders and promote a positive image of the company.