A manufacturer of machinery who wants to reduce cost of promotion can use

Assessment: WAEC SSCE - Commerce - 1999 (Objective) Subject: Commerce

Question 1 Report

A manufacturer of machinery who wants to reduce cost of promotion can use
Answer Details
A manufacturer of machinery who wants to reduce cost of promotion can use catalogues. Catalogues are a cost-effective way for manufacturers to promote their products. They allow potential customers to browse through the product offerings and select the ones that best meet their needs. Unlike other forms of promotion such as showrooms or samples, catalogues can be produced in large quantities at a relatively low cost. They can also be distributed widely to potential customers, reducing the need for expensive advertising campaigns.
Read lesson note on Elements Of Marketing (JAMB)
Read lesson note on Occupation (JAMB)
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