The task of grouping consumers according to their buying habits is known as market

The correct answer is market segmentation. Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs and characteristics. This enables companies to create targeted marketing strategies and tailor their products or services to specific customer groups. By identifying and understanding the unique needs and behaviors of different segments, companies can improve their chances of success by delivering relevant and appealing products and messages to their target audience. Market segmentation can help companies to gain a competitive advantage and increase their sales and profitability.