What is the major function of the wholesaler?

The major function of the wholesaler is to buy goods in large quantities from manufacturers or producers and sell them in smaller quantities to retailers. They act as intermediaries between manufacturers or producers and retailers, ensuring that goods are made available at the right time and in the right quantities to meet the needs of retailers. Wholesalers also provide valuable services to retailers such as storage, transportation, financing, and market information. By buying in bulk, wholesalers are able to negotiate better prices from manufacturers or producers, which helps to reduce the cost of goods for retailers and ultimately for consumers.