Discount allowed is a benefit that is enjoyed by customers. When a company offers a discount, it means they are reducing the usual price of a product or service. This reduction in price is given to the customers as an incentive to encourage them to make a purchase.
Discounts can be given for various reasons, such as promotional offers, seasonal sales, or loyalty programs. By offering discounts, companies aim to attract more customers and make their products or services more affordable and appealing.
Managers, staff of the company, and suppliers do not directly benefit from the discount allowed. While managers may strategize and set the discount policies, it is ultimately the customers who get to enjoy the discounted prices.
Therefore, when it comes to discounts, it is the customers who receive the advantage of reduced prices, making it a benefit enjoyed by them.