The last link in a channel of distribution is the?
Answer Details
The last link in a channel of distribution is the "consumer".
A channel of distribution is the path that a product takes from the producer or manufacturer to the final customer or consumer. This channel typically includes various intermediaries, such as wholesalers, retailers, and agents, who help to get the product from the manufacturer to the end customer.
The final link in this channel is the consumer, who is the ultimate recipient of the product. The consumer is the person or organization that actually uses or consumes the product for its intended purpose.
For example, let's say a manufacturer produces a smartphone. The smartphone will typically go through various intermediaries before reaching the end consumer. The manufacturer may sell the smartphones to a wholesaler, who then sells them to a retailer. The retailer then sells the smartphones to the consumer, who will use the smartphone for personal or business purposes.
Therefore, the consumer is the final link in the channel of distribution as they are the ultimate recipient and user of the product.