One of the functions of a retailer is the breaking of bulk. This refers to the process of buying goods in large quantities from wholesalers or manufacturers and then selling them in smaller quantities to individual customers. By breaking bulk, retailers make it easier for consumers to purchase goods in the quantities they need, rather than having to buy in large quantities that they may not be able to use or afford. Breaking bulk can also help to reduce the overall cost of goods, as retailers can negotiate better prices with wholesalers and manufacturers due to the larger volume of goods being purchased. Overall, breaking bulk is an important function of retailers that enables them to provide a valuable service to consumers while also generating profits for their businesses.