Activities undertaken to create awareness for goods by conducting contest is?

The activity you're referring to is a type of sales promotion, which is a marketing strategy that focuses on creating a short-term boost in sales through various incentives and activities. In this case, conducting a contest is a way to create awareness for goods and encourage people to engage with the product or brand. By offering a prize or reward for participating, the company can generate interest and excitement, and encourage customers to make a purchase. In simple terms, sales promotion is a marketing technique used to increase sales and attract customers by offering incentives, discounts, or contests.