The variety of goods and services which a company offers for sale is its?

The variety of goods and services which a company offers for sale is its product mix. It refers to the total range of products and services that a company offers to its customers. The product mix includes all the different product lines a company offers. It also includes the depth of each product line, which refers to the number of different products within a product line. The product mix is an important aspect of a company's marketing strategy because it directly affects sales and revenue. A company must carefully manage its product mix to ensure that it meets the needs and wants of its target market.