The coming together of a manufacturing business with a firm that markets its products is

Assessment: JAMB UTME - Commerce - 2014 Subject: Commerce

Question 1 Report

The coming together of a manufacturing business with a firm that markets its products is
Answer Details
The term that describes the coming together of a manufacturing business with a firm that markets its products is "forward integration." Forward integration occurs when a company acquires or merges with a firm that is closer to the end-user of its products, such as a distributor or retailer. This allows the company to have greater control over the distribution and marketing of its products, and potentially capture a greater share of the profits in the supply chain.
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