Which of the following aspects of marketing stimulates buying by providing free gifts

Assessment: JAMB UTME - Commerce - 2014 Subject: Commerce

Question 1 Report

Which of the following aspects of marketing stimulates buying by providing free gifts
Answer Details
The aspect of marketing that stimulates buying by providing free gifts is "sales promotion." Sales promotion is a marketing tactic that offers a short-term incentive to encourage purchases or other consumer behaviors. One common type of sales promotion is the offer of a free gift with purchase. For example, a company might offer a free tote bag with the purchase of a certain amount of merchandise, or a free dessert with the purchase of an entrée at a restaurant. The idea is that the offer of a free gift will incentivize customers to make a purchase or spend more than they might otherwise. Sales promotion is often used in combination with other marketing tactics, such as advertising and personal selling, to create a comprehensive marketing campaign. By offering free gifts or other incentives, companies can create excitement and encourage purchases among customers.

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