The ranking of a consumer’s need in order of importance is termed
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The ranking of a consumer's need in order of importance is termed a "scale of preference". This refers to the way in which individuals prioritize their wants and needs based on their level of importance or urgency. The scale of preference enables consumers to make rational economic decisions by allocating their limited resources to satisfy their most important needs first. The scale of preference is essential in decision making as it helps consumers to avoid overspending on less important items while ensuring that they satisfy their essential needs first.