(a) What is packaging (b) State three disadvantages of packaging (c) State five reasons for the packaging of products by Manufacturers.

Answer Details

(a) What is packaging?

Packaging is the act of wrapping, bottling, boxing or otherwise enclosing goods in suitable containers to protect them, preserve them, and make them attractive and convenient for handling, storage, transport and sale.

(b) Three disadvantages of packaging

• It increases the cost of production, and this higher cost is passed on to the consumer in the form of higher prices.
• Attractive packaging can be deceptive, misleading the consumer about the quantity or quality of the contents.
• Discarded packaging materials such as plastics and cartons cause environmental pollution and waste-disposal problems.

(c) Five reasons why manufacturers package products

• Protection: to protect the goods from damage, dirt, moisture and contamination during handling, storage and transport.
• Preservation: to keep the goods, especially foods and drinks, fresh and to extend their shelf life.
• Easy identification and branding: distinctive packages carrying the brand name help customers recognise and remember the product.
• Convenience: to make the goods easy to carry, measure, store and use, and to allow sale in convenient quantities.
• Sales promotion: attractive packaging appeals to customers and acts as a silent salesman, boosting sales and advertising the product.