Product pricing, distribution and promotions are elements of?
Answer Details
Product pricing, distribution, and promotions are elements of the marketing mix.
The marketing mix refers to the set of tactical tools that a company uses to promote its products or services to its target market. It is also known as the four Ps of marketing, which are product, price, place (distribution), and promotion.
Product pricing is the process of determining the appropriate price for a product or service. It involves analyzing factors such as production costs, competition, and consumer demand to set a price that is attractive to customers and profitable for the company.
Distribution (or place) refers to the process of getting the product to the customer. It includes decisions about which channels of distribution to use (e.g. direct or indirect), where to locate distribution centers, and how to transport and store the product.
Promotion includes all the activities that a company uses to communicate the value of its product or service to its customers. This can include advertising, personal selling, sales promotion, and public relations.
Together, product pricing, distribution, and promotions make up the marketing mix, which is a crucial component of a company's overall marketing strategy.