Dissemination of new ideas and techniques to farmers can only be effective if the agricultural extension officer

For effective dissemination of new ideas and techniques to farmers, the agricultural extension officer must work with existing community organizations and local leaders. This is because the agricultural extension officer needs to understand the cultural, social, and economic factors that affect the farmers' practices and behavior. By working with local leaders and organizations, the extension officer can gain the trust and support of the community, which is necessary for the successful adoption of new practices. The extension officer can also use these local networks to disseminate information and provide support to the farmers. Giving financial support, equipment or inputs alone is not sufficient without working with the community and local leaders.