which of the following is a concept of marketing

Assessment: WAEC SSCE - Commerce - 2016 (Objective) Subject: Commerce

Question 1 Report

which of the following is a concept of marketing

Answer Details
Branding is a concept of marketing. It involves creating a unique name, symbol, design or combination of these elements that identify and differentiate a product or service from those of competitors. The aim of branding is to build customer loyalty and brand equity, which refers to the added value a brand name gives to a product or service beyond the functional benefits it provides. A strong brand can increase customer recognition, improve market position, and ultimately increase sales and revenue.
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