Goodwill is an intangible asset that represents the value of a business that is not directly attributable to its physical assets or liabilities. It is generated when a company is sold for a price that is higher than the fair market value of its net assets. Goodwill is considered a type of intangible fixed asset and is listed as such on a company's balance sheet. Therefore, the correct answer is that Goodwill can be in the balance sheet as a fictitious asset.