The passage below has gaps numbered 16 to 25. Immediately following each gap, four options are provided. Choose the most appropriate option for each gap. Ea...

Assessment: JAMB UTME - Use of English - 2009 Subject: English Language

Question 1 Report

The passage below has gaps numbered 16 to 25. Immediately following each gap, four options are provided. Choose the most appropriate option for each gap. Each question carries 2 marks.

Business executives selling industrial and high price-tag customer goods have come to the ……16…..[A. realization B. conclusion C. level D. point] that there should be a better approach to buyer-seller ……17……[A. relationship B. existence C. agreement D. friendship]. In Nigeria, a new brand of salesmanship is emerging. Today, such ……18….[A. concepts B. words C. clauses D. definitions] as consultative selling, relationship marketing and value-added selling have become common catchphrases with professional salespeople. Salespeople are now ….19….[A. emerging B. reversing C. dangling D. shifting] from pushy, hard selling to consultations, playing business advisory and problem-solving roles for their customers. Customers ….20….[A. interest B. awareness C. view D. service] has assumed a higher dimension. Salespeople and their companies are beginning to realize that the only want to stay in business and possibly be ahead of ….21….[A. distribution B. competition C. consumption D. production] is to give adequate attention to the needs of customers. Salespeople and business executive beginning to understand that customer ….22….[A. respect B. dignity C. loyalty D. obedience] is what ensures a robust bottom line. The only way to do this is to give special attention to the needs of customers. First time purchase is the beginning of a relationship. We now have a very …..23…..[A. tangible B. rowdy C. sensitive D. desirable] marketplace in which people feel a need for personal intimacy and excellent service. In fact, some customers want to be pampered. They want customized service. They want a salesperson who comes to them with a …..24….[A. prior B. full C. biased D. simple] knowledge of their needs and has ready-made solution to their problems. The ability to ….25….[A. analyse B. present C. organize D. discuss] the needs of the customer and provide adequate information that helps the customer to make informed purchase decision are attributes that the modern customer respects and appreciates a good professional salespeople.

In question number 19 above, choose the best option from letters A-D that best completes the gap.

Answer Details
The correct option for the gap 19 is "shifting". The passage talks about how salespeople are moving from a pushy, hard-selling approach to a more consultative and problem-solving role for their customers. Therefore, the most appropriate option to complete the gap is "shifting", which means changing or moving from one approach to another.

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