Floriculture deals with the study of flowers. It is a branch of horticulture that involves the cultivation of flowers and ornamental plants for commercial and decorative purposes. Floriculturists study the growth, development, and breeding of flowers to enhance their beauty, color, fragrance, and resistance to disease. They also work to develop new varieties of flowers and plants that are more durable, have longer lifespans, and require less maintenance. The flowers produced through floriculture are used for a variety of purposes, including decoration, landscaping, and as gifts for special occasions like weddings and birthdays.