State two advantages of using each of the following media of advertising: (a)Newspaper (b) Radio (c) Television (d )Posters (e) Direct mail.

Answer Details

Two advantages of each advertising medium:

(a) Newspaper

• It reaches a wide readership quickly and can carry detailed information about the product.
• It is relatively cheap and can be kept and re-read, and adverts can be placed at short notice.

(b) Radio

• It reaches both literate and illiterate people and covers a very wide area, including rural communities.
• Messages can be broadcast in local languages, making them understandable to many.

(c) Television

• It combines sound, motion and pictures, allowing products to be demonstrated attractively.
• It has a strong impact and appeals to a large audience, encouraging quick response.

(d) Posters

• They are cheap and, when placed at busy points, are seen repeatedly by many passers-by.
• Their bold pictures and few words attract attention even from those in a hurry.

(e) Direct mail

• It is selective, reaching the particular customers the advertiser targets.
• It can carry a personal and detailed message, and results can be measured by responses received.