Explain one reason why a farm shop might use social-media advertising rather than only printed leaflets. The shop sells seasonal vegetables, coffee and loca...
Question 1 Report
Explain one reason why a farm shop might use social-media advertising rather than only printed leaflets. The shop sells seasonal vegetables, coffee and locally made products. Its manager has a limited promotion budget and wants to tell customers quickly when fresh items arrive or prices change.
(a) Identify one feature of social-media advertising that helps the shop communicate quickly. [1]
(b) Explain one advantage of this technology for the shop's pricing decisions. [3]
Answer Details
(a) Social-media posts can be published immediately. Online information can also be updated quickly and customers may receive notifications. [1]
(b) The shop can change prices or special offers quickly online. For example, if fresh vegetables are in excess supply, costs change, or a competitor changes prices, the shop can respond without paying to print new leaflets. Reducing the price of excess stock may help it sell before it spoils, reducing waste and increasing sales revenue. [3]
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