Rina runs a small business selling repaired bicycles. She watches people at a weekend cycle festival and records the types of bicycle that visitors ride. Th...
Question 1 Report
Rina runs a small business selling repaired bicycles. She watches people at a weekend cycle festival and records the types of bicycle that visitors ride. This is market research before she chooses which spare parts to keep in stock. Her objective is to avoid holding costly items that customers do not want.
(a) Identify the market research method Rina is using. [1]
(b) What useful information could Rina obtain from this research? [1]
Answer Details
(a) Rina is using observation. [1] She watches visitors' behaviour and records what she sees rather than asking them questions.
(b) She could find out the popularity of different bicycle types. [1] This can help her estimate likely demand for particular spare parts and avoid stocking costly parts that few customers need.
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