What action is most suitable for a bottled-drinks business trying to reduce plastic pollution? RiverFizz is reviewing its product packaging after a beach-cl...
Question 1 Report
What action is most suitable for a bottled-drinks business trying to reduce plastic pollution? RiverFizz is reviewing its product packaging after a beach-cleaning group found many of its bottles along a local river. The business is considering a deposit-return scheme, thinner labels, a new flavour and longer shop opening hours.
(a) Which action is most suitable for reducing discarded bottles: a deposit-return scheme, a new flavour, longer opening hours or higher staff bonuses? [1]
(b) Explain one reason why a deposit-return scheme may change customer behaviour. [2]
(c) Identify one cost RiverFizz may face when starting this scheme. [1]
(d) Show one way RiverFizz could use market research before introducing the scheme. [1]
Answer Details
(a) A deposit-return scheme is the most suitable action. [1] It directly encourages bottles to be returned rather than discarded.
(b) Customers receive money back when they return bottles. [1] The refund gives them a financial incentive not to throw bottles away, increasing collection for reuse or recycling. [1]
(c) RiverFizz may face the cost of collection machines. [1] Transport, sorting, administration or funding deposits are also acceptable costs.
(d) RiverFizz could survey customers about whether they would be willing to return bottles. [1] Testing the scheme in selected shops would also provide useful market research.
Examination reminder: Link the action to the behaviour it is intended to change: a refund makes returning a bottle worthwhile for the customer.
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