Which one of the following locations would best suit a new mobile-phone repair business owned by Amina? She has little start-up finance and will repair phon...
Question 1 Report
Which one of the following locations would best suit a new mobile-phone repair business owned by Amina? She has little start-up finance and will repair phones while customers wait. Her market research shows that most customers are sixth-form students who travel through the town bus station after school. Amina wants to keep rent and advertising costs low, but needs the business to be visible to people passing by.
(a) Which location is likely to have the highest pedestrian footfall: an industrial estate, a unit beside the bus station, or a farm track? [1]
(b) Identify one cost advantage of locating beside the bus station. [1]
(c) Explain one reason why this location could increase sales. [2]
Answer Details
(a) A unit beside the bus station is likely to have the highest pedestrian footfall because sixth-form students travel through it after school. [1]
(b) Passing customers will see the business, so it may need lower advertising costs. Lower delivery costs than a remote site would also be acceptable. [1]
(c) High footfall means more potential customers notice the phone-repair service. [1] More may enter or use the service while waiting or passing through, increasing sales. [1]
Download The App On Google Playstore
Everything you need to excel in your exams
