What follows is an example from an independent cinema. ScreenHouse is considering stopping its weekly subtitled film showing because ticket sales are low. A...
Question 1 Report
What follows is an example from an independent cinema. ScreenHouse is considering stopping its weekly subtitled film showing because ticket sales are low. A group of customers who are deaf or hard of hearing has written to the manager. The manager says the screening costs money, but the cinema also wants a good reputation in the local market.
(a) Identify the stakeholder group that sent the letter. [1]
(b) Explain one reason why ScreenHouse should consider the customers' views. [2]
Answer Details
(a) The group that sent the letter is customers, specifically customers who are deaf or hard of hearing. [1]
(b) Considering these customers' views can improve satisfaction and ScreenHouse's reputation for accessibility. Satisfied customers may return, recommend the cinema to others and increase ticket sales. [2]
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