Which one of these questions is most likely to produce useful market research for a new after-school coding club? The organiser needs to find a suitable day...
Question 1 Report
Which one of these questions is most likely to produce useful market research for a new after-school coding club? The organiser needs to find a suitable day for customers aged 11 to 14. She will send one question to parents through local schools.
(a) Which one of the following is the best question: “Coding clubs are exciting, aren't they?”, “Which weekday would your child be most likely to attend a coding club?”, “Do you like computers?”, or “Why are other clubs too expensive?” [1]
(b) Explain why the selected question is useful. [1]
Answer Details
(a) The best question is: “Which weekday would your child be most likely to attend a coding club?” [1]
(b) It directly provides the information needed to choose a suitable operating day. [1] It is also not leading: it does not push parents towards a particular response. Questions about whether coding is exciting or whether parents like computers do not answer the specific scheduling decision.
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