Read the information below about Nia's handmade candle business. Nia sells scented candles at a weekend market. Some customers say they would buy a refill r...
Question 1 Report
Read the information below about Nia's handmade candle business. Nia sells scented candles at a weekend market. Some customers say they would buy a refill rather than a complete new candle jar. Nia is deciding whether to start manufacturing refills. She wants to understand whether this is a real demand from enough customers, not simply an opinion from one person.
(a) Identify one primary market research method Nia could use. [1]
(b) Explain why collecting replies from several customers would be more useful than relying on one comment. [2]
Answer Details
(a) Nia could use a questionnaire or survey to collect primary market research. Interviews and focus groups are also acceptable methods. [1]
(b) Replies from several customers give a more representative indication of demand than one individual's comment. Nia can therefore make a less risky decision about whether to manufacture refills and buy the necessary materials. [2]
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