When Omar takes over a small market stall selling handmade phone cases, he finds that sales have fallen for three months. His market research shows that cus...
Question 1 Report
When Omar takes over a small market stall selling handmade phone cases, he finds that sales have fallen for three months. His market research shows that customers like the designs but often cannot find the stall open after school. Omar has limited savings and cannot employ another worker yet. He wants one objective that directly responds to this evidence.
(a) Identify one appropriate objective Omar could set. [1]
(b) Explain why the objective should include a time period. [2]
Answer Details
(a) A suitable objective is: increase weekly sales by opening until 5 pm on three weekdays within two months. [1] It responds directly to the evidence that customers cannot find the stall open after school.
(b) A time period gives Omar a clear deadline at which to review performance. [1] It also creates urgency and allows him to judge whether the later opening hours have worked. [1]
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