Question 1 Report
A charity develops a questionnaire to measure the effect of pet visits on residents’ mental health in care homes. One item asks, “Do the wonderful dog visits make you happier?” Residents answer from 1, strongly disagree, to 5, strongly agree.
(a) Identify one problem with the wording of this item. [1]
(b) Explain how this problem could affect the validity of the results. [1]
(c) Describe one improvement the charity could make to the item. [2]
(a) It is leading / biased because it calls the visits “wonderful” and assumes they make residents happier [1] (b) Residents may be encouraged to agree, so answers may not measure their genuine mental health response [1] (c) Remove emotive and assumptive wording [1], for example: “How, if at all, do dog visits affect your mood?” [1]
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