Question 1 Report
A train operator learns route names by linking each station to a vivid image. During a surprise test one month later, route names learned with images are recalled more often than route names copied repeatedly from a screen.
(a) Describe the result of this workplace study. [1]
(b) Explain how imagery may improve long-term memory. [2]
(c) Evaluate one reason why this finding should be applied cautiously to all people. [1]
(a) Route names learned using vivid images were recalled more often after one month than names learned by copying [1]. (b) Images create a meaningful association / visual code for the route name [1]. This supplies an additional retrieval cue or produces deeper encoding into long-term memory [1]. (c) Individual differences, such as visual-imagery ability or prior route knowledge, may mean the result does not apply equally to everyone [1].
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