A coffee shop introduces a loyalty app that gives regular consumers a free drink after ten purchases. The owner expects more customers to visit, even though...

Assessment: Economics 9214 | Paper 1 Mock 01 | Written Paper 1 Subject: Economics - 9214

Question 1 Report

A coffee shop introduces a loyalty app that gives regular consumers a free drink after ten purchases. The owner expects more customers to visit, even though the posted price of coffee has not changed. The shop has spare workers and coffee machines during the morning.

(a) State whether demand for the shop's coffee is likely to increase or decrease. [1]
(b) Explain one possible effect on the market equilibrium price if supply is unchanged. [2]
(c) What factor of production is represented by the coffee machines? [1]

Answer Details

(a) Demand for the shop's coffee is likely to increase. The loyalty reward makes repeat purchases more attractive even though the posted coffee price is unchanged. [1]

(b) If supply is unchanged, higher demand creates excess demand at the old equilibrium price. Customers compete for the available coffee, so the equilibrium price is likely to rise as the firm responds. [2]

(c) Coffee machines are capital. Capital consists of man-made items used to help produce goods and services. [1]

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