(a) State five functions of a marketing manager. (b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to ...

Answer Details

(a) Five functions of a marketing manager

1. Planning: Setting marketing objectives and drawing up strategies and programmes to achieve them.
2. Marketing research: Organising the study of the market, customers and competitors to guide decisions.
3. Coordinating the marketing mix: Managing product, price, place and promotion decisions to satisfy customers profitably.
4. Supervising and motivating the sales force: Recruiting, training, directing and controlling sales staff to meet sales targets.
5. Sales forecasting and budgeting: Estimating future sales and allocating resources to marketing activities.

Other acceptable functions: monitoring and controlling marketing performance, and building customer relationships.

(b) Five ways a marketer will assist his/her company to deliver high quality goods and services to the customer

1. Conducting marketing research: Finding out exactly what customers want so the company produces goods of the right quality and features.
2. Providing feedback to production: Passing customer complaints and suggestions to the production department so that quality is improved.
3. Ensuring proper distribution: Making sure goods reach customers in good condition, at the right place and time, without damage or delay.
4. Giving accurate product information: Advertising and labelling truthfully so customers know how to use the product correctly and get full value.
5. Offering good after-sales service: Providing installation, repair, guarantees and prompt handling of complaints to keep customers satisfied.

Other acceptable point: recommending quality-control standards and monitoring competitors' quality.