Advertisement which is geared towards a particular audience is
Answer Details
The answer is (a) direct advertising. Direct advertising is an advertising strategy that targets a specific group or audience based on their demographics, behaviors, interests, or preferences. The goal of direct advertising is to increase the likelihood of reaching potential customers who are more likely to be interested in the product or service being advertised. This is often achieved through targeted advertisements in specific media channels or platforms, such as social media or email marketing. Direct advertising is different from mass advertising, which is designed to reach a wide audience, regardless of their interests or preferences. Indirect advertising focuses on creating a favorable impression of a product or brand by associating it with other things that are appealing to the target audience. Persuasive advertising aims to convince the audience to take a particular action, such as purchasing a product or subscribing to a service.