(a). What is Public Relations? (b) State and explain any five methods a firm can use to promote its public relations.

Answer Details

(a) What is Public Relations?

Public relations is the deliberate and planned effort by a firm to create, build and maintain a good image and mutual understanding between the firm and its various publics, such as customers, employees, shareholders, government and the general community. Its aim is to win and keep the goodwill and confidence of the public.

(b) Five methods a firm can use to promote its public relations

1. Publicity and press releases: Sending favourable news and stories about the firm to newspapers, radio and television to create a good public image.
2. Sponsorship of events: Supporting sporting, cultural, educational and community events to bring the firm to public notice in a positive way.
3. Corporate social responsibility: Undertaking community projects such as building schools, hospitals, boreholes and giving scholarships to show that the firm cares for society.
4. Exhibitions, open days and factory visits: Inviting the public to visit the firm and see its operations, which builds trust and understanding.
5. Good staff and customer relations: Treating employees and customers well, handling complaints promptly and courteously, and publishing house journals and newsletters to keep the public informed.

Other methods include donations to charity and prompt, honest response to public complaints.