Which of the following is not a component of the marketing mix?
Answer Details
"Production" is not a component of the marketing mix.
The marketing mix is a set of controllable tools that a company uses to bring its product or service to market and to reach its target customers. The four components of the marketing mix are product, price, promotion, and place.
"Product" refers to the goods or services that a company offers to its customers. "Price" refers to the amount that customers are charged for a product or service. "Promotion" refers to the various ways that a company communicates with its target customers and persuades them to buy its products or services. "Place" refers to the distribution channels and strategies that a company uses to get its products or services to its target customers.
In contrast, "production" refers to the process of creating or manufacturing a product, and is not a part of the marketing mix. While production is certainly an important aspect of bringing a product to market, it is not one of the controllable tools that a company can use to influence the success of its marketing efforts.