One advantage of small scale retail outlets is personal attention to customers. Small scale retail outlets are businesses that are typically locally-owned and operated, and have a smaller physical footprint than larger retailers. Because small scale retail outlets are often run by the owner or a small staff, they are able to provide more personal attention to their customers. This can include offering customized recommendations, remembering customers' preferences and purchase history, and providing a more personalized shopping experience. Personal attention can also lead to stronger relationships between the retailer and the customer, which can result in increased loyalty and repeat business. This is an advantage that larger retailers, who may have more impersonal shopping experiences, may not be able to offer.