The face-to-face meeting of the seller with the buyer for the purpose of making sales is

Assessment: JAMB UTME - Commerce - 2022 Subject: Commerce

Question 1 Report

The face-to-face meeting of the seller with the buyer for the purpose of making sales is
Answer Details
The answer is personal selling. Personal selling refers to a face-to-face interaction between a seller and a buyer for the purpose of making a sale. In personal selling, the seller has the opportunity to build a relationship with the buyer, understand their needs and wants, and tailor their sales pitch to meet those needs. This type of selling is often used for high-value or complex products, where a more personal touch is needed to close the sale.

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