The saying that the 'consumer is always right' describes the doctrine of

The saying that the 'consumer is always right' describes the doctrine of consumer sovereignty. Consumer sovereignty is the idea that consumers determine what goods and services are produced by their choices in the marketplace. In other words, businesses will cater to the demands and needs of consumers in order to make a profit. The "consumer is always right" phrase is often used by businesses to emphasize their commitment to putting the customer's needs first and providing excellent customer service. However, it's important to note that this doesn't mean that customers are always correct or that businesses should blindly follow their demands. Rather, it means that businesses should strive to meet the needs and wants of their customers in order to succeed in the marketplace.