(a) List six advertising media used in business. (b) What is personal selling? (c) State four advantages and two disadvantages of personal selling

Answer Details

(a) Six advertising media used in business

1. Television.
2. Radio.
3. Newspapers.
4. Magazines.
5. Posters and billboards (hoardings).
6. Internet and social media (online advertising).

(b) What is personal selling?

Personal selling is a method of promotion in which a salesman meets prospective buyers face to face, presents and demonstrates the product, persuades them to buy, and answers their questions with the aim of making a sale. It involves direct, personal communication between the seller and the customer.

(c) Four advantages of personal selling

1. The salesman can give a direct demonstration and detailed explanation of the product to the customer.
2. It allows immediate feedback, so the salesman can answer questions and clear doubts on the spot.
3. The sales message can be adjusted to suit the particular needs of each customer.
4. It builds a personal relationship with customers, which encourages repeat purchases and loyalty.

Two disadvantages of personal selling

1. It is expensive because of the salaries, commission and travelling expenses of salesmen.
2. It reaches only a limited number of customers at a time, unlike mass advertising media.