The organizing efforts of consumers to protect themselves against the unfair practices of business is called?

The organizing efforts of consumers to protect themselves against the unfair practices of business is called "consumerism." This refers to the social movement aimed at empowering consumers to assert their rights in the marketplace and hold businesses accountable for their actions. Consumerism involves a range of activities and strategies, including advocacy, education, and organizing campaigns to raise public awareness about issues affecting consumers. Some examples of consumer protection issues include product safety, advertising practices, and fair pricing. Therefore, the correct answer is "consumerism."