The concept of marketing as a process which begins and ends with the needs and wants of the consumer rather than those of the organization is called?

Answer Details

The concept of marketing that begins and ends with the needs and wants of the consumer rather than those of the organization is called "consumer orientation." In other words, it means that a business should focus on understanding the needs and wants of the consumers and creating products or services that fulfill those needs. This approach puts the consumer at the center of the marketing process, and it is based on the belief that meeting the needs of consumers will ultimately lead to the success of the business.