One advantage of personal selling is?

Assessment: WAEC SSCE - Commerce - 1990 (Objective) Subject: Commerce

Question 1 Report

One advantage of personal selling is?
Answer Details
One advantage of personal selling is immediate feedback. Personal selling is a method of selling in which a salesperson communicates with a potential customer in person or through other means of direct communication, such as phone, email, or video call. Immediate feedback is an advantage of personal selling because it allows the salesperson to get an instant response from the customer regarding the product or service being offered. The salesperson can use this feedback to modify their sales pitch and address any concerns or objections that the customer may have. Immediate feedback also helps to build a relationship between the salesperson and the customer, which can lead to increased trust, loyalty, and repeat business. Other advantages of personal selling include the ability to provide personalized service, establish a rapport with the customer, and tailor the sales message to the specific needs of the customer.

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