Which of the following is the major function of the wholesaler?
Answer Details
The major function of a wholesaler is bulk breaking. This means that the wholesaler purchases large quantities of goods from the manufacturer and then sells smaller quantities to retailers or other businesses who may not be able to purchase such large quantities directly from the manufacturer. By buying in bulk, the wholesaler can negotiate lower prices from the manufacturer and then pass on those savings to their customers. This helps to create a more efficient supply chain and allows for greater distribution of goods to consumers. While a wholesaler may also provide other services such as warehousing and information about products, their primary function is to break down large quantities of goods into smaller, more manageable quantities for resale.