The form of advertising which aims at wining the market for one particular brand is known as?

Assessment: WAEC SSCE - Commerce - 1991 (Objective) Subject: Commerce

Question 1 Report

The form of advertising which aims at wining the market for one particular brand is known as?
Answer Details
The form of advertising which aims at winning the market for one particular brand is called competitive advertisement. It is a type of advertisement that highlights the unique features and advantages of a particular product or brand over its competitors. The main goal of competitive advertising is to convince consumers to choose a particular brand or product over others in the market. This type of advertising may involve directly comparing the features or pricing of different brands, or simply highlighting the benefits of a particular brand without mentioning its competitors.

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