Billboards and posters are forms of outdoor media. Outdoor media refers to any type of advertising that is displayed outdoors, such as billboards, posters, bus shelters, and digital displays. Outdoor media is an effective way to reach a large number of people, as it is visible to anyone who passes by the advertising space. Billboards and posters are typically large and colorful, making them eye-catching and attention-grabbing. They are often placed in high-traffic areas such as highways, busy streets, and public transportation hubs to maximize exposure to potential customers. Outdoor media is a popular advertising option for businesses looking to reach a broad audience and increase brand awareness.