The concept which focuses on consumers in decision-making is?

The concept which focuses on consumers in decision-making is the marketing concept. The marketing concept is a business philosophy that emphasizes identifying and satisfying the needs and wants of customers as the primary goal of a company. In other words, a company that adopts the marketing concept places the customer at the center of its decision-making processes. This involves conducting market research, developing products and services that meet the needs of customers, and promoting those products and services in a way that resonates with the target audience. The ultimate goal of the marketing concept is to create long-term, mutually beneficial relationships between the company and its customers.